Sami Khoreibi is changing the face of solar energy

Sami Khoreibi is changing the face of solar energy

In 2007 Sami Khoreibi established Enviromena and since then has gone on to win several awards, including winning “Young Entrepreneur of the Year” at the Alternative energy awards in 2008.

Investments in Africa’s transport infrastructure : Ethiopia leads the charge
How do New Technologies boost the economy of Kenya
BSGR Fights Back against Soros

In 2007 Sami Khoreibi established Enviromena and since then has gone on to win several awards, including winning “Young Entrepreneur of the Year” at the Alternative energy awards in 2008.

He attributes a large amount of his success to his parents who he says provided constant support and encouragement to him and his siblings, ensuring that they all had the necessary motivation and courage to start their respective ventures. Family continues to be very important to Sami and he always tries to ensure that every day, no matter how busy it has been, ends with a nice dinner with his family.

As the CEO of Enviromena he is not only the voice of the business but is also responsible for its overall strategy and driving the business forward. He believes that by observing the following four simple rules he has not only ensured the success of the business but also managed to maintain healthy business relationships with his three co-founders: (1) good communication skills, (2) asking for help, (3) delegating when the volume of work becomes overwhelming and (4) ensuring the right people are both hired and kept satisfied.

Sami openly admits to having quite an aggressive approach to winning new business, often choosing to overlook high levels of risk, his partners are however more risk averse which he accepts ensures a more balanced approach to securing new business contracts. He does however firmly believe that on occasion you mustn’t be afraid of taking calculated risks and that failing to do so will almost definitely result in failure.


Enviromena is a company that designs, develops, finances, installs and maintains photovoltaic (PV) power solutions for grid connected remote, residential, commercial and utility applications. It is financed by a number of different venture capital investors and its business is primarily focused in North Africa and the Middle East. Its headquarters are in Abu Dhabi in the United Arab Emirates, with additional branches in Dubai and Jordan.
To date it has designed and installed a total of 36 projects in seven different countries and produces a capacity rating of 43 MWp (megawatts peak). Additional projects are currently underway in Egypt, Morocco and Jordan, which on completion will deliver an additional 28 MWp.

Notable Projects

In 2009 Enviromena was commissioned to design and install the first solar plant that would be connected to the Abu Dhabi Municipal grid, it was their first project and was called the Masdar 10MW Solar Power plant. It continues to be both operated and maintained by Enviromena and is still the largest utility scale photovoltaic solar plant in North Africa and the Middle East.

Environmena has gone on to install a PV plant in Mauritania costing $32m, which not only provides 10% of the total amount of power used in Mauritania but also offsets almost 23,000 tons of carbon emissions per annum. They have also designed and installed several rooftop installations of integrated photovoltaic panels, most notably on the Shams Tower in Abu Dhabi.

Their most recent project involved the developed of a hybrid solar-diesel power plant on the island of Al Yassat, specifically designed to be able to withstand the harsh conditions.

Solar energy

It has long been believed that it is more expensive to produce solar power versus other more conventional forms of energy. This is however no long the case, in fact due to the increased efficiency of the most technologically advanced solar panels and the ever increasing demand for energy around the globe, the cost of solar PV is now very competitive and in fact comparative with other forms of power.

Sami is forecasting major growth of over 1,000% in the construction of solar energy installations in 2016, this is being partly driven by the current low oil prices and therefore high production costs. Jordan and UAE are two of the countries in the Middle East that are aggressively pursuing large scale solar projects in an attempt to offset the increased production costs of conventional energy.

It has recently been announced by his Highness Mohamed Bin Rashid Al Maktoum, that by 2030 all Dubai rooftops will have solar panels, proving his commitment to renewable energy and notably the feasibility of solar power.

It is predicted that 2016 will be a record breaking year for Enviromena.


%d bloggers like this: